What’s In Your Bin?

What’s In Your Bin?

Waste education campaign

In the months following the first COVID-19 lockdown, up to 48 per cent of Timaru’s weekly recycling had been contaminated. Items like food, nappies and medical waste were ending up in yellow recycling bins leading to entire truckloads of recycling material going to landfill. 

The Timaru District Council required an educational campaign that would cause a stir, with the aim of making changes to bad recycling behaviour. This would be something the whole region could relate to and be proud of. It would require collaboration and commitment, involving many people.

Robertson Creative was tasked with providing the visual design elements for the bold ‘What’s In Your Bin?‘ waste education campaign.

Timaru Mayor Nigel Bowen and Councillor Barbara Gilchrist, along with international skating star Nicole Begg and comedian Josh Thomson, got involved, promoting the messages of ‘Sticky or icky? Not in your recycling’, ‘1,2,5 plastics only in your yellow bin’ and ‘In Timaru, our recycling goes topless. Lids go in your red bin’.

In support of the narrative, the Council required a range of collateral including press advertising, online and social media advertising, website graphics, brochures, and bin stickers.

2021
Client — Timaru District Council and Priority Communications
Role — Graphic Designer
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Te Whānau o Uenuku

Whanau_o_Uenuku_cover

Te Whānau o Uenuku

Te Whānau o Uenuku rainbow feather was designed to represent the LGBTQI+ and allies community of Emerge Aotearoa Trust. 

Across many cultures, feathers represent flight and freedom and the ability to move through life freely, beyond barriers and limitations. Feathers are treasured items and taonga to Māori. The Emerge Aotearoa feather displays the Pride Rainbow, representing the diversity and unity of the community in vibrant colour.

2021
Client — Emerge Aotearoa Trust
Role — Designer
Whanau_o_Uenuku_1200x1200
TeWhanauUenuku_parade_banner
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Queenstown and Southern Lakes Pipe Band

Queenstown and Southern Lakes Pipe Band

We had heaps of fun designing an emblem for the new Queenstown and Southern Lakes Pipe Band. 

The band got to show off their new brand at the Shanghai Tourism Festival in China. They are pictured wearing the new Southern Lakes Tartan as designed by Shona Johnstone. southernlakestartan.nz

The colours of the tartan and the branding reflect this stunning part of New Zealand.

 
2018
Client — Queenstown and Southern Lakes Pipe Band
Role — Designer
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The Playhouse Challenge

The Playhouse Challenge

Robertson Creative was proud to support Canterbury’s first ever ‘Playhouse Challenge’, a fantastic competition jointly run by Birthright Canterbury and the Tenants Protection Association Christchurch.

Top architects and builders compete against each other to build Canterbury’s best playhouse. Five playhouses are displayed and auctioned at the Star Home Show, with funds raised shared between Birthright and the TPA to help them continue their work with Canterbury families.

I joined a fabulous group of generous supporters and was responsible for the design of The Playhouse Challenge logo and sponsorship material.

 

2017
Client — Priority Communications
Role — Designer
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Bin it Right

Bin it Right

Kerbside collection calendar

2017
Client — Ashburton District Council
Role — Designer
Problem

The Ashburton District Council were introducing their kerbside collection service and they needed to clearly inform residents of the collection schedule. The schedule was easily put into words but difficult to illustrate on a calendar. 

Solution

We designed an infographic that simplified the schedule and allowed for public holidays and alternate week collections.

Since the introduction of the wheelie bin and crate kerbside collection service, more recyclable items have been diverted away from landfill and into recycling. This is a fantastic outcome.

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