Visual brand design

My job is to make you look good out there

Because a cohesive visual brand is an essential part of your marketing strategy, I will work closely with you to create a branding solution based on intentional design decisions in order to deliver the results you need.

Let‘s talk about your branding project. Contact Robertson Creative to book an introductory chat.

What is a visual brand?

Your brand is what customers see, hear and feel about your business. It’s what is said about your business when you’re not in the room.

A visual brand is a component of your brand strategy. It consists of all the visual elements required to represent your business online, in print, and out in the environment, from your logo and colour palette to typography and key messaging. Each element works together to create an intentional look that will set you apart from your competition.

What can you expect?

My straightforward approach starts with gaining a good understanding of your business and how you want to be perceived by your customers. I will ask a lot of questions that are designed to get you thinking. With research and discovery, the magic will happen. A strategy will be crafted, concepts will be created and refined, and you will take away the tools you need to confidently launch your new visual brand.

Key services

Visual brand development

A process of defining, refining, and testing your overall visual brand strategy. The process includes:

Logo design

The creation of a symbol or mark that will represent a brand and differentiate it from others. Your business may require one or more of the following:

Brand assets

The elements businesses use to create their visual brand, including both physical and digital assets. Brand assets include:

Logo artwork
Colour palette
Tagline and key messages
Icons and imagery
Brand fonts
Social media assets
Digital templates
Brand style guide

Brand style guide

A set of rules that specifies how your visual brand assets should be used to ensure they appear clean and orderly, including:

Featured projects

What clients are saying

      
   Robertson Creative
   13 Google reviews 
  
 
 
   
 
 
       Posted on Google  
   
   English New Zealand 
 
 
 
  Working with Donna at Robertson Creative has been a really positive experience. We're a small organisation and our needs are varied and often time critical. Donna responds quickly no matter the size of the job, and patiently works with us to produce high quality materials that represent our brand well. Give Donna a call today!
  
 
      Posted on Google  
   
   Michael Morrison 
 
 
 
  Donna designed all the creative elements to my Molescreen business; logo, promotional material, signage, website, Google ads. Very impressed with her work , professionalism and responsiveness. Would highly recommend her service.
  
 
      Posted on Google  
   
   Katie Bromley 
 
 
 
  Donna was essential in helping to give my brand a complete refresh. This included logo creation complete with brand guidelines, a website refresh, an audit and overhaul of the Shopify platform and several what I like to call “emergency services”. She is quick to offer solutions and if she is met with a challenge she comes back with possibilities. Donna has quickly become one of my favourite people to work with as I grow my business.
  
 
      Posted on Google  
   
   Tony Stewart 
 
 
 
  I absolutely love working with Donna. She is a very talented designer, and very good at her craft. I have always found her communication to be clear and professional. But more so, the  interactions have been fun. Totally recommend as a top choice in graphics.
  
 
      Posted on Google  
   
   Dale Rhodes 
 
 
 
  Donna is AMAZING to deal with, great creative thinker and alway positive! Would higly recommend
  
 
      Posted on Google  
   
   Dave Richards 
 
 
 
  Incredible design and great to work with.  Robertson Creative do everything very well, from product and packaging design, to branding, websites, and great interiors.  Always great work, and incredible to deal with.
  
 
      Posted on Google  
   
   James McKnight 
 
 
 
  Robertson Creative is awesome, so easy to deal with, very friendly and their designs are amazing. Highly recommend!
  
 
      Posted on Google  
   
   Karen Gourley 
 
 
 
  I couldn't be happier with Robertson Creative's logo design! Donna truly captured the essence of my brand and brought my vision to life. The creativity, attention to detail and professionalism exceeded my expectations. I highly recommend her services to anyone in need of design work.
  
 
      Posted on Google  
   
   Swinard Wooden Floors 
 
 
 
  Donna designed the Swinard Wooden Floors website from the initial concept through to the finished product, with great on-going support to keep it current.  She creates excellent promotional material and adverts for our company, as well as our logo and all the signage of our vans.  She is lovely to work with - talented, friendly, efficient, accurate and always completes within the deadline.  Highly recommend.
  
 
      Posted on Google  
   
   Jules Wilke 
 
 
 
  Donna is talented, creative, professional and accurate. Working with her on our annual report was a real pleasure. She arranged everything from design, photos (took photos for us) and content, through to print and final delivery of the finished product, which looked great. I would highly recommend Donna for all your graphic art needs.