A cohesive visual brand is an essential part of your marketing strategy. My experience allows me to create visual brands built on intentional design decisions to deliver the results you need.
Your brand is what customers see, hear and feel about your business. It’s what is said about your business when you’re not in the room.
A visual brand is a component of your brand strategy. It consists of all the visual elements required to represent your business online, in print, and out in the environment, from your logo and colour palette to typography and key messaging. Each element works together to create an intentional look that will set you apart from your competition.
My straightforward approach starts with gaining a good understanding of your business and how you want to be perceived by your customers. I will ask a lot of questions that are designed to get you thinking. With research and discovery, the magic will happen. A strategy will be crafted, concepts will be created and refined, and you will take away the tools you need to confidently launch your new visual brand.
A process of defining, refining, and testing your overall visual brand strategy. The process includes:
The creation of a symbol or mark that will represent a brand and differentiate it from others. Your business may require one or more of the following:
The elements businesses use to create their visual brand, including both physical and digital assets. Brand assets include:
A set of rules that specifies how your visual brand assets should be used to ensure they appear clean and orderly, including:
Robertson Creative
Tony StewartI absolutely love working with Donna. She is a very talented designer, and very good at her craft. I have always found her communication to be clear and professional. But more so, the interactions have been fun. Totally recommend as a top choice in graphics.
Dale RhodesDonna is AMAZING to deal with, great creative thinker and alway positive! Would higly recommend
Dave RichardsIncredible design and great to work with. Robertson Creative do everything very well, from product and packaging design, to branding, websites, and great interiors. Always great work, and incredible to deal with.
James McKnightRobertson Creative is awesome, so easy to deal with, very friendly and their designs are amazing. Highly recommend!
Karen GourleyI couldn't be happier with Robertson Creative's logo design! Donna truly captured the essence of my brand and brought my vision to life. The creativity, attention to detail and professionalism exceeded my expectations. I highly recommend her services to anyone in need of design work.
Grania OrmondDonna designed the Swinard Wooden Floors website from the initial concept through to the finished product, with great on-going support to keep it current. She creates excellent promotional material and adverts for our company, as well as our logo and all the signage of our vans. She is lovely to work with - talented, friendly, efficient, accurate and always completes within the deadline. Highly recommend.
Jules WilkeDonna is talented, creative, professional and accurate. Working with her on our annual report was a real pleasure. She arranged everything from design, photos (took photos for us) and content, through to print and final delivery of the finished product, which looked great. I would highly recommend Donna for all your graphic art needs.
Pauline Loach-PongaResponsive, friendly and helpful.
Jason PayneWorking with Robertson Creative was a delight! Their professionalism, creativity, and attention to detail were exceptional! I highly recommend theirs services!
chelsea burnettHighly recommend!
