Because a cohesive visual brand is an essential part of your marketing strategy, I will work closely with you to create a branding solution based on intentional design decisions in order to deliver the results you need.
Your brand is what customers see, hear and feel about your business. It’s what is said about your business when you’re not in the room.
A visual brand is a component of your brand strategy. It consists of all the visual elements required to represent your business online, in print, and out in the environment, from your logo and colour palette to typography and key messaging. Each element works together to create an intentional look that will set you apart from your competition.
My straightforward approach starts with gaining a good understanding of your business and how you want to be perceived by your customers. I will ask a lot of questions that are designed to get you thinking. With research and discovery, the magic will happen. A strategy will be crafted, concepts will be created and refined, and you will take away the tools you need to confidently launch your new visual brand.
A process of defining, refining, and testing your overall visual brand strategy. The process includes:
The creation of a symbol or mark that will represent a brand and differentiate it from others. Your business may require one or more of the following:
The elements businesses use to create their visual brand, including both physical and digital assets. Brand assets include:
A set of rules that specifies how your visual brand assets should be used to ensure they appear clean and orderly, including:
