Addington Pharmacy is a friendly little shop and Ray the Pharmacist is a character that the locals respect. I worked with Ray on his business rebrand.
My brief was to create an identity that reflects Ray’s personality and his love of old New Zealand chemist equipment, apothecary jars and bottles. The brand would be applied to the shop front, making the most of Lincoln Road’s traffic, and to the shop windows, interior signs and shelves.
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