The skilled craftsmen at Swinard Wooden Floors have been installing floors for over 25 years. They provide a specialised product and have an impressive project portfolio with plenty of happy customers. But attitudes and perceptions change over time so a company that has been around for so long is likely to have a brand that is in need of attention. The Swinard visual brand was no longer providing recognition for their value.
My personal connection with, and understanding of, Swinard Wooden Floors helped me to design a new identity to appeal to their audience of architects, builders and homeowners. The refreshed colour palette and established visual standards for their communication material will provide support for their sales team and will build a renewed recognition of the Swinard brand.
Client — Swinard Wooden Floors
Role — Designer