Mole Screen is a new, Christchurch, skin health clinic providing melanoma detection at an affordable price.
Our role was to create an identity that met the character of the clinic and spoke to the target audience – from 50 years + with a history of sun exposure.
The resulting logo device derives from thedermoscopicmagnificationtechnologyused to inspect skin lesions. The cross and cool blue colour illustrate the medical aspect of the clinic. We chose a bright supporting colour palette, yellow and red to convey the power of the sun.