Giving Back

Client – Fencing New Zealand Organising Committee
Role – Sponsor Designer

After so much commercial work, it is a privilege to give back by volunteering my services to groups in my community. I do this by providing graphic design assets and resources that can be used to create engagement or generate sponsorship revenue for group projects and events.

Commonwealth Junior and Cadet Fencing Championships

With the support of the Commonwealth Fencing Federation and the generosity of some great sponsors, the Commonwealth Junior and Cadet Fencing Championships were being held in New Zealand for the first time, and hosted in Ōtautahi, Christchurch.

I was asked by the Fencing New Zealand organising committee to develop an event identity that captures what is unique to Christchurch and New Zealand. The identity needed to be modern, energetic, fluid and strong in tone, suitable for application on medals, competitor merchandise, and t-shirts.

Drawing inspiration from Canterbury’s iconic red and black, combined with a bold koru mark, I designed an identity that raised awareness of this prestigious sporting event.

Kaitiaki

Ma Te Mohio Ka Marama – “Through awareness comes understanding.” When incorporating Māori design elements into a visual brand, it is crucial to respect the cultural narrative, considering the context of use, the design thinking and sources of inspiration. In Māori culture, this is called ‘whakapapa’.

The CJCFC design incorporates the following:

Mangōpare

The Mangōpare, or hammerhead shark, represents strength, tenacity, and resilience. The symbol is also known as the koru, the sign of new life, renewal, and hope for the future.

Koru

The koru, which is often used in Māori art as a symbol of creation, is based on the shape of an unfurling fern frond and forms part of the Mangōpare.

Its circular shape conveys the idea of perpetual movement, and its inward coil suggests a return to the point of origin.

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