Shopology Brand Refresh

Client — Shopology
Role — Designer

Shopology is a boutique retail store nestled in Christchurch’s bustling Little Riverside Lane. Their product offering celebrates the very best of Aotearoa New Zealand and features top local brands such as Untouched World, Ruanui Station and Lyttelton Lights, alongside unique treasures from local artists and a sprinkle of finds from around the world.

With a passionate new owner, Shopology embarked on a brand refresh, including a revitalised visual identity and a re-skin of their Shopify website. The bold simplicity of the new logotype, paired with a modern muted colour palette inspired by Aotearoa’s natural landscapes, marks an exciting new chapter. More than just a new look, it’s a statement of what’s to come—inviting both new and loyal customers to be part of Shopology’s journey ahead.

Visit: shopology.co.nz

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