A visual brand designed for the Ruby Black building – Stockman Group’s newest development at 201-203 High Street, Christchurch. Ruby Black is a marriage of old and new. Its stunningly preserved Victorian facade has been hidden behind shipping containers since the 2011 earthquakes. We can now roll back the curtains to reveal its modern architecture, beauty and personality within.
The desire for the brand was to create a female face to represent the building and so the lady in question, Miss Ruby Black, also represents this transformation. This independent woman is the epitome of colonial elegance, but under that feather brimmed hat is a strong and intelligent mind. She can be spotted from the street, stepping forward into a new era.