OneCall are office technology specialists. With the company’s current logo being more suited to that of telecommunication, OneCall required a new identity, a stronger, stand-alone brand representing all the products they supply.
My brief was to highlight the ‘four pillars’ of the company – speed, service, expertise, reliability. My solution was to introduce a colourful, friendly feel to the brand. This less corporate approach would give OneCall an identity that differentiates them from the product brands they supply.
The new identity was very well recieved by the company directors, while being unexpected it fulfilled their brief and they were keen to get it out and working. The new branding appears on their building signage, vehicles, stationery and website.
Client — OneCall
Role — Designer