Di Moroney has been helping friends and colleagues manage home and office chaos for years and loves the sense of accomplishment she feels when she leaves a place more orderly than when she arrived. This passion led to her launching ‘Mrs Marvellous’ a non-judgmental and confidential decluttering service.
The name Mrs Marvellous is memorable and conveys the idea of a miracle worker with the ability to restore law and order in your home and workplace. My task was to design a visual brand to suit. The hexagon enclosure or honeycomb reinforces the idea of ordered efficiency – the work of busy bees. The result is a trustworthy brand that is bold and functional.