Mole Screen is a new, Christchurch, skin health clinic providing melanoma detection at an affordable price.
Our role was to create an identity that met the character of the clinic and spoke to the target audience – from 50 years + with a history of sun exposure.
The resulting logo device derives from the dermoscopic magnification technology used to inspect skin lesions. The cross and cool blue colour illustrate the medical aspect of the clinic.
We chose a bright supporting colour palette, yellow to convey the warmth of the sun, and a small amount of red as associated with urgency.